Our Insights

Practical thinking on AI, cloud, and data — written for the leaders making the decisions.

Daren HowellJuly 20266 min read

Roads, bridges and the traffic that never existed

A sequel to Agents at the speed of a horse. Cheaper journeys do three things — substitution, induction and extension — and only the first is zero-sum. That is why AI growth is hard to see, and it is the framework for reading where your own moat and your own water are.

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Daren HowellJune 202615 min read

Agents at the speed of a horse

The same AI agent transforms one person's output and drains another organisation's. Capability is rarely the difference. A century of building roads for the motor car shows why, and what to build instead.

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Daren HowellMarch 20268 min read

Our legacy software is holding us back. When is it actually time to replace it?

Every organisation has systems that should have been replaced years ago. The question is never really whether to replace them — it is when, and how to make the case.

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Daren HowellMarch 20267 min read

Microsoft Copilot for business: what it does, what it does not, and how both fit your AI strategy

Copilot and custom AI are not competing choices. They solve different problems — and understanding that distinction is what separates a clear AI strategy from an expensive experiment.

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Daren HowellMarch 20269 min read

Data scientist, AI engineer, analyst, or consultant? An honest guide to the roles that actually move the needle

The AI hiring market has exploded with new titles. Most leaders are not sure what half of them do — or which one they actually need. Here is a plain-English breakdown.

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Daren HowellMarch 20267 min read

Why is my AWS / Azure bill so high — and what to do about it

Cloud costs spiral for predictable reasons. Here is what is actually driving your bill, and the levers you can pull to bring it back under control — without slowing your team down.

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